TikTok Turns Sign Language Interpreters into Stars

1 min read
TikTok American Sign Language ASL interpreters Mark Austin Kim Petras Worldpride Sydney Justina Miles Rihanna Super Bowl Half Time show Kelly Kurdi Cardi B Megan Thee Stallion WAP Throat Goat

TikTok is turning sign Language interpreters of celebrity performances into standout stars in their own right.

Context

@ferlozar the collab we deserve #gay #superbowlliv #superbowl #signlanguage #asl #rihanna #halftimeshow #justinamiles ♬ original sound – Ferlozar


 

Why it matters: The impressive performances of sign language interpreters may never have been widely seen without TikTok.

  • Rihanna’s ASL interpreter Justina Miles made history as the first deaf woman to perform during the Super Bowl Halftime Show. But while Miles was introduced, her performance was actually not shown in the national television broadcast. Despite the availability of picture-in-picture technology, viewers could only access Super Bowl sign language performers through a YouTube link which was reportedly glitching.
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  • Despite not getting national airtime, social media users uploaded videos of Miles’ Super Bowl performance and drew attention to the unknown interpreter. Retrospectively, many viewers concluded that Miles “stole the show.”
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Fact: Over 5% of the global population — 432 million adults and 34 million children — have disabling hearing loss.